Retargeted Banner Ads

Stay visible to the people who already know you. Retargeted display advertising keeps your brand in front of people who have previously visited your site or engaged with your content, nudging them back toward a decision. We handle the creative, the audience setup, and the ongoing management, so the banners actually reach the people worth reaching.

Most potential customers need more than one touchpoint before they convert. Someone browses your site, gets distracted, and moves on, often without any intention of coming back on their own. Retargeting closes that gap: your brand stays present across the other sites and apps that same person visits afterward, so you are not starting from zero the next time they think about what you offer.

Instead of showing up in Google search results or a social feed, these banners appear on the other websites and apps your past visitors browse afterward, a different network entirely from Search or Social. If you also want Search or Social ads, that is covered by our Paid Ads Management service, and pairs naturally with this one.

Setup, $750 one-time

• A small piece of tracking code installed on your website, so we can identify people who visited but did not convert, and start showing them your ads as they browse other sites
• Up to 10 banner ads designed, covering the standard sizes display networks require (for example, a leaderboard, a rectangle, and a skyscraper size), built from 2 to 3 core creative concepts rather than 10 entirely different designs
• Audience setup: grouping your past visitors by what they looked at, so someone who viewed a specific product or service sees an ad for that, not a generic one
• Placement strategy across a broad network of sites and apps, so your brand shows up where your past visitors actually spend time

Ongoing management, 15% of ad spend, $500/month minimum

• Bids and placements reviewed regularly, shifting spend toward what is actually converting
• Underperforming placements or audience segments paused as we learn what works for you
• Creative refreshed periodically so the same banners do not go stale to repeat visitors
• Monthly report: spend, impressions, clicks, and conversions, so you can see what the retargeting is actually doing

As with our other paid media services, setup and ongoing management are one package, not two separate choices, since banners left unmanaged after launch quietly lose effectiveness. Your ad spend is billed to you directly by the ad network, at cost, we never touch it.

What counts as a banner

A banner is one finished design in one standard display size. The 10 included at setup typically come from 2 to 3 creative concepts, each resized into the handful of standard sizes needed to run across the display network, rather than 10 completely different designs. If your business needs more distinct creative concepts than that, additional design work is quoted separately.

What is not included

• Ad spend itself. You fund your own ad account directly, so you always control and own that account and its history.
• Search or Social advertising. This service is banner retargeting only; Google Search and Meta or LinkedIn ads are covered by our Paid Ads Management service.
• New photography or video production. We build banners from photos, logos, or brand assets you provide, or stock imagery if you have none yet; shooting new footage or a professional photo session is a separate project, quoted if needed.
• Landing page design. We can retarget people back to a page you already have; building a new one is covered by our website services.

What we need from you

• Access to install a small piece of tracking code on your website, or an intro to whoever manages it
• Photos, logos, or brand assets to build your banners from, if you have them
• One contact for budget approvals and questions

Frequently Asked Questions

Do I need to already be running Google or Meta ads to use this?

No. This shows your ads on the other websites and apps people browse after leaving yours, not inside Google search results or a social feed, so it runs on its own separate network and only needs your website to have traffic worth retargeting, it does not depend on you already running Search or Social campaigns.

Isn't this the same as Google's own retargeting?

Not quite. Google Ads can show remarketing ads, but only within a Display campaign set up specifically for that, which is different from a Search campaign. This service shows your banners on other websites and apps your past visitors browse, using its own separate network, setup, and creative, and does not require you to have a Google Ads account at all.

What if my traffic is small?

Retargeting needs a minimum pool of past visitors to work well. If your traffic is very low, we will tell you honestly whether retargeting is the right next step or whether driving more visitors first, through Search or Social ads, makes more sense.

Why 15% and not a flat monthly fee?

It ties our fee to the size of the job rather than a number we picked in advance. As your ad spend scales, so does the work involved in managing placements and creative well.

Can I combine this with other Liquisite services?

Yes. This pairs naturally with our Paid Ads Management service for Search and Social, and with our analytics dashboard so you can see retargeting performance alongside the rest of your marketing data.