Email Marketing & Automation

Along with managing your email deliverability and automations that run in the background, we creatively write, impeccably design, and flawlessly confirm your campaigns are delivered on time and to the audience you choose. That covers two different things: newsletters that keep your existing subscribers engaged, and outreach campaigns that reach new prospects, on a list you already have or one we build for you. Already have a platform you like? Great, we work inside it. If not, we can help you get one too. This service works for you.

Why email automation? A well-built email program works while your team is not. Instead of sending the same message to everyone, automated sequences respond to where each subscriber is: someone who just signed up gets a welcome, someone close to a decision gets a nudge, someone who went quiet gets a reason to come back. Once built, the right message goes out at the right moment without anyone having to remember to send it.

Choose what you need. The Foundation is a one-time build of your automated email program. The monthly plans are ongoing management. Each stands on its own: buy the setup alone, a monthly plan alone, or both.

Email Automation Foundation, $2,000 one-time

We build your automated email program from scratch. Once live, it keeps working on its own.

• Customer journey mapping session, delivered as a written flow document
• Up to 3 automated sequences (welcome, nurture, re-engagement), up to 4 emails each, triggered by what each subscriber does
• Copy and branded design for every email, 2 revision rounds
• Sender authentication (SPF, DKIM, DMARC), the technical setup that keeps your emails out of spam
• Import and tagging of your existing list, plus 1 signup form connected to your website
• Reporting dashboard configured from day one

Everything is built in your own account on the platform that fits you best. You own your account, your data, and your list.

Monthly plans

We run your email program month after month, whether we built it or you already have one. Nothing is ever sent without your approval.

Essentials, $750/month

The basics, handled reliably.

• 2 campaigns per month included: topic, copy, design, and send. Use them as newsletters, outreach, or a mix of both, however suits your business that month. A full outreach sequence of up to 4 touches still counts as just 1 campaign
• Upkeep of your automated sequences: monitoring, link fixes, copy updates in up to 2 emails per month
• List health monitoring: bounces, spam complaints, unsubscribes
• Monthly performance dashboard

Growth, $1,500/month

For businesses ready to segment and test.

• 4 campaigns per month included: topic, copy, design, and send. Use them as newsletters, outreach, or a mix of both, however suits your business that month. A full outreach sequence of up to 4 touches still counts as just 1 campaign
• Up to 5 audience segments, built from engagement and purchase data, reviewed monthly
• 1 A/B test per campaign, on subject line or send time
• 1 new or rebuilt sequence per quarter, up to 4 emails
• Sequence upkeep, list health monitoring, and monthly dashboard
• Monthly review call

Full Retention, $3,000/month

For businesses where email is a core revenue channel.

• 8 campaigns per month included: topic, copy, design, and send. Use them as newsletters, outreach, or a mix of both, however suits your business that month. A full outreach sequence of up to 4 touches still counts as just 1 campaign
• All sequences under active optimization, with up to 2 sequence updates per month
• Up to 5 audience segments and 1 A/B test per campaign
• Deliverability management, including when to stop emailing subscribers who never open
• Quarterly retention strategy, documented: results by segment, next quarter's calendar, testing roadmap
• Monthly dashboard and biweekly review call

What counts as a campaign

One email, sent once, to your list or a segment: copy up to 1000 words, branded design, link and rendering checks, scheduling, and 2 revision rounds. The same email sent to several segments is 1 campaign; different content per segment counts separately. Unused campaigns do not roll over, since the monthly fee reserves our team's capacity.

Newsletters and outreach, both covered

The number of campaigns in your plan is the number of campaigns included, full stop. How you use them is up to you: sent to your existing subscribers, a campaign works as a newsletter, keeping people who already know you engaged and reminded you exist. Sent to a list of new contacts, it works as outreach, reaching people who do not know you yet. You are not locked into one or the other, mix them however suits your business model or whatever you need that month, whether that is entirely newsletters, entirely outreach, or a split between the two. For outreach specifically, you can use your own existing list, or we can build you a list of new prospects through our intent data platforms, priced separately.

Outreach usually works best as a short sequence rather than a single email: an initial message, followed by quick follow-ups to the same contacts if they have not responded. Since the follow-ups are short, plain check-in messages rather than fully designed sends, a full sequence of up to 4 touches counts as just 1 campaign from your monthly total.

What is not included

• Your email platform license. Already have one, we work inside it. Need one, we can also help you acquire and set it up, quoted separately from this service, so you always own your account and your list. Most platforms price their plans based on how many people are on your list, so this cost can grow as your list does, separately from our fee.
• Building a prospect list from scratch. Covered as a separate, priced service through our intent data platforms, see above.
• Migration from another platform, available as a separate one-time project.
• Landing pages and forms beyond the included signup form.
• SMS marketing.

What we need from you

• Admin access to your email platform, or, if you do not have one yet, we can help you get set up
• Brand assets: logo, colors, tone guidelines
• Access to your domain DNS, or an intro to whoever manages it, for sender authentication
• One contact for approvals, responding within 2 business days

Frequently Asked Questions

Q: Do I need the Foundation to start a monthly plan?
A: No. If you already have automations, a monthly plan picks them up as they are. If you have none, campaigns run from day one and sequences can be built quarterly through Growth, or all at once with the Foundation.

Q: Why is pricing not based on subscribers?
A: That is how platforms price their software, and you pay them directly. Our fee reflects the work we produce. A list of 2,000 and a list of 20,000 take the same work to write for.

Q: What if I need more campaigns one month?
A: We add them at a per-campaign rate, or recommend the next tier if the volume becomes consistent.

Q: What happens if I cancel?
A: Everything lives in your own platform account, so your sequences, templates, and list stay with you and keep working.

Q: Can I combine this with other Liquisite services?
A: Yes. Our Done For You plans cover email alongside paid ads, SEO, and CRM under one engagement. Book a consultation and we will recommend the best fit.